Pirelli UK has been named Tyre Manufacturer of the Year at the prestigious National Tyre Distributors Association (NTDA) Awards 2024.

The coveted award, decided by a select panel of independent industry experts, recognises Pirelli’s excellence in product innovation, sustainability, and beyond.

Pirelli’s success stems from its commitment to quality, safety, and sustainability, is exemplified by products such as the P Zero range, including the P Zero E tyre – the first UHP (ultra-high performance) tyre on the market with more than 55% bio-based and recycled materials.

“The independent judges were hugely impressed with the outstanding award entry from Pirelli,” said NTDA CEO Stefan Hay.

“They agreed that as the only major manufacturer still producing new tyres in the UK, Pirelli demonstrated that it is still at the heart of not only the UK tyre trade, but also in the local communities in which its manufacturing plants are based.

“From innovation to sustainability, industry-wide training initiatives and ground-breaking partnerships, Pirelli showed its world class commitment, culminating in impressive updates on its company-wide digital transformation project, its People Plan and the five pillars of working together.”

Dimitrios Papadakos, CEO of Pirelli UK, said “This award is a testament to the hard work and dedication of our team and partners.

“We strive to offer products that not only enhance performance but also prioritise sustainability and safety, values that are integral to our prestige brand.

Pirelli employs more than 1,300 people across two manufacturing sites in Carlisle and Burton-on-Trent, which is also home to the UK’s head office. The tyre giant also has a motorsport base in Didcot, Oxfordshire.